060601: Telematics - The Dark Horse of eCommerce (London Business School)

An outline of the eCommerce strategy of Centrica in general and theAA.com in particular. An evaluation of the worldwide Telematics market, with a focus on our protoyping a platform for a major OEM.

Download:
http://viney.com/DV/Pub/LBS_060601.pps
(Powerpoint Show File - 2289 kb)